TikTok reaches $6B in annual consumer spending

TikTok reaches $6B in annual consumer spending including its Chinese counterpart Douyin. In 2024, it became the first non-game app to reach $6 billion in in-app purchase revenue in a year.

In a new report from app intelligence provider Sensor Tower, TikTok also generated a record high of $1.9 billion in gross in-app purchase (IAP) revenue in the fourth quarter of last year.

Among non-games, only YouTube and Google One’s subscriptions surpassed TikTok’s fourth-quarter total in the whole calendar year, the report said.

TikTok reaches $6B in annual consumer spending

With its $6 billion in IAP revenue, TikTok generated more than double the revenue from any other app or game in 2024. Monopoly GO, for example, came in at $2.6 billion over the past year, earning second place.

By downloads, however, TikTok was only No. 2 in Q4 2024, with Instagram at No. 1. It was followed by WhatsApp, Facebook, and Temu, rounding out the top five.

TikTok’s comparison to other apps is a bit uneven because it includes its separate Chinese sister app, Douyin.

Despite having the same corporate parent, ByteDance, the two apps offer a different experience. Douyin’s content is tailored to the Chinese audience, has stricter controls due to China’s regulations, and more heavily focuses on e-commerce.

Both are focused on short-form videos, with TikTok designed more for an international audience.