Tag Archives: NextGen donors

Rising living costs and less extra money meant Australians gave less to charity in 2024. Donations dropped by 6% (CommBank IQ, 2024), and 29% of charities didn’t meet their fundraising goals (Blackbaud, 2024). However, charities that met or exceeded their targets shared some key strategies: they invested in their resources, focused on getting new donors, and worked on keeping and …