The Threads app adds 35M new sign-ups

The Threads app adds 35 million new sign-ups after being launched by Meta as a rival to the X platform to tap microblogging users across the globe.

According to the latest news, Threads, and rival Bluesky are competing to attract disenchanted X users following the 2024 election.

Bluesky said last week it now has more than 20 million users. The app’s usage grew more than 5x in the two weeks following the election, per Similarweb.

Threads app from Instagram

On Nov. 14, Instagram head Adam Mosseri said Threads added more than 15 million new sign-ups since the start of the month.

• According to the new data, another 20 million new sign-ups have been added in the past 11 days.
• The app is now going on three months of more than 1 million sign-ups per day, Stone said.

• Meta CEO Mark Zuckerberg said during the company’s third-quarter earnings call last month that Threads had over 275 million monthly active users.
• Because Elon Musk took X private, the app isn’t required to disclose its user figures, but X executives have told advertisers that the app has over 570 million monthly active users globally.

Zuckerberg on Monday said Threads is testing an option to let users decide what type of feed experience they wish to have when opening the app, a similar offering to X and Bluesky.

Previously, Threads users were shown a default feed that displayed posts from accounts users followed combined with suggested posts. Now, Zuckerberg says users will have the option to choose a default feed. When they open the app that just shows them posts from accounts they follow.